Client

OperationalK9 specializes in advanced training solutions for working dogs, professional education for dog trainers, and service dog handlers. They collaborate with private contractors and law enforcement agencies, providing highly trained dogs for tasks such as scent detection and apprehension. Committed to promoting force-free, science-based training methodologies, OperationalK9 aims to set new standards in the industry of dog training.

Challenge

OperationalK9 sought a logotype design that would differentiate itself from the competition and showcase their innovative, systematic approach to dog training. The goal was to create a logotype that moved away from the typical “force” vibe prevalent in the industry. Instead, they wanted a logotype that reflected OperationalK9’s values of trustworthiness, scientific foundations, safe-space for learning, reliability, and resilience. The challenge was to design a modern, professional, and versatile logotype incorporating a cohesive color palette and clean typography to support OperationalK9’s mission and vision. This new logo needed to resonate with their audience, emphasizing their commitment to humane and effective training methods.

Outcome

The outcome is a modern, sophisticated logotype that effectively communicates OperationalK9’s commitment to force-free, science-based training. Featuring clean typography and a carefully selected color palette, the logotype design stands out in the competitive landscape and reinforces OperationalK9’s brand identity. The design’s versatility ensures legibility and flexibility across both print and web platforms, supporting OperationalK9’s diverse communication needs. This professional logotype design, created by Mvogstudio, embodies OperationalK9’s innovative approach and dedication to the welfare of working dogs, setting them apart as leaders in the field.

The logotype’s adaptability enhances OperationalK9’s communication efforts, ensuring clarity and impact in various applications. Whether in digital formats or printed materials, the design maintains its integrity, reflecting OperationalK9’s commitment to professionalism and effective training practices.

Rebranding a 50yo business

Founded in 1958 in Norway, this home improvement company has evolved into one of Europe’s most professional and modern floor-sanding businesses. However, their outdated identity became a hindrance, making it challenging to convey their evolving values over the years. To breathe new life into their image and highlight their attention to detail, they sought a modern visual language.

Challenge

Undertaking the transition of the business to a modern and artistic identity while retaining its traditional values.

We’ve developed a range of elements to craft a distinctive identity system, perfect for conveying our messages. Each element is inspired by our core mark, blending seamlessly to foster a cheerful, rejuvenating, and creative atmosphere. Our visual language empowers us to deploy these elements while staying true to our values and ensuring instant recognition.