BRAWL
THE BRAND
Welcome to our universe warrior.
This is a place to find fantastic coffee as a weapon for your adventures.
Brawl is an internet coffee place, that combines quality coffee
and a strong gaming network. The shop is divided in two. The front place
is a street cafe and going back you will witness a high-tech environment
to cover your gaming needs, in streaming, gaming, and communication.
You will also find a special room built for teams and competitive setups.
THE CHALLENGE
We wanted to combine those two services in their branding. Having
a modern street cafe identity but without losing the gaming character.
And this was the big challenge in this project.
So how do you combine two different services while keeping
them equal in value?
THE RESOLVE
Brawl is a constant battle, a fight where everyone takes part and everyone
wants to win. The fight goes on to infinity, as both coffee and gaming services
are worthy challengers. Brawl is a place to enjoy both.
We created a custom font to embrace our rich content values, as we wanted
to be seen as bold, loud, and modern barbarians.
How would someone respond to Conan the Barbarian,
when he comes in our house and asks for a cup of coffee?
Your words must be filled with power, respect, and acknowledgment
of the adventurer. It is not just coffee and gaming…
..it is an experience.